PR vs Marketing vs Advertising

Posted: March 30, 2013 in Uncategorized

Capture d’écran 2013-03-30 à 20.10.21

For the latest on the debate about PR vs Marketing vs Advertising, and how social media are blurring these distinctions, see “The Next Chapter in the PR vs Marketing vs Advertising Debate is Here“.  See also in the New York Times, “Ads That Speak the Language of Social Media“. This raises the debate about the longstanding distinction between PR and advertising — or “earned” and “paid” media. Richard Edelman, head of the global Edelman PR firm, recently announced his “change of heart” about opposing any blurring of the lines. See here, “Paid Media – A Change of Heart“. See also “More PR Agencies Get Into Media Buying Game” and “How Paid and Earned Media Should Work Together“. Finally, the firm We Are Social has announced that it is getting into paid media too, see “We Are Social Launches Paid Media Unit“.

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